When it comes to selling during a recession, there’s a lot of misinformation out there. Some online business owners will assume the only way to survive a recession is to lower your prices or, even worse, not market yourself at all. The good news is, it is possible to still grow your business during difficult times – and automated products can be a viable, workable solution for many.
It is still possible to sell during a recession!
If you want to keep selling your high ticket offers, you’re going to need to ramp up the value comparison of them. This means effectively showing why your prices are the way they are, and highlighting the physical and emotional worth they have to your clients.
But high ticket offers mean you’re not always able to help everyone you want to reach, as pricing can still be a barrier for your potential clients. Especially during a recession.
That’s why you also need to have automated products to sell. They help reach a wider audience and make your entry level more accessible to everyone. And they don’t have to be complicated to create either – here’s how you can create content for a digital product in under an hour!
QUOTE: If your business is going to survive – and thrive – throughout the current economic downturn, that DOESN’T mean you have to slash prices and cut your profit margins!
The above quote is from one of Bob Bly’s classic blogs, where he shares 3 ways you can pivot your business, during a recession – one of which is expanding your product range. And for many online businesses – that includes creating online products.
Automated products help you and your clients on a number of different levels:
#1: Time is a key factor – for you and your clients
When it comes to creating products, automated online ones are one of the most time-effective products you can create. You create them once, set them up and leave them to run through their automation sequence But they also save your clients time too. They can get what they need, when they need it, and can also study whenever they’re able.
#2: You can cross-sell and upsell with ease
With the right automation in place, you can create a network of recommended products and upsells. This helps make it easy to sell more, as well as giving your clients suitable follow-up products to increase their understanding and implementation.
#3: There’s a more streamlined process in place
Not only can you recommend useful and related products, you can further enhance the entire selling process, using ecommerce automation software options, such as SendOwl (for digital downloads) and online courses).
#4: Automated products lead to more leads and a faster turnaround
The beauty of automated products is you can use online solutions to attract in more clients, you can automate the entire marketing and selling process, as well as the product delivery. This leads to minimal involvement on your part, whilst ensuring a consistent, streamlined and faster experience for your clients.
When it comes to selling during a recession, there’s a lot of misinformation out there. But selling, and even business growth, is still possible, if you follow the above advice above. Automated products work from most types of business and for many, they can provide you with a lifeline and essential income, whilst your business rides out a recession.
If you’re worried about the tech elements of setting up automated products for your business, then you need to check out my new membership – The Fearless Tech Lounge™? It will give you the help and support you need, to drop the overwhelm around setting up your online business, and help you get on with growing it.
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