Are you looking for ways to promote a new digital product?
If you are a coach or service provider, having digital products is your way to get away from exchanging money from time. It’s also the best way to reach a wider audience, grow your brand and earn more income!!
I have a three-step process to share to get you creating with no procrastination and also no overwhelm to create content.
How? Think about all the content you have used for your business. All the worksheets and even all the Instagram Captions you may have.
Read on for the steps to create a digital product using the content you already have.
Step 1: Identify a Need
As a coach, you already know the wants and needs of your ideal client. You chat with her on Facebook, answer her email questions, respond to the comments she leaves on your social media, and even work with her one-on-one.
What is it she needs the most help with right now? This is the product you should be creating because you already know you have an audience that would buy it
Step 2: Gather Your Documentation
If you’ve been coaching for more than a few weeks, chances are you already have all of the answers required—all you have to do it organize it. Some places to look for content you can repurpose include:
- Your blog
- Your emails
- Your client calls
- Your social media accounts
- Your personal checklists and worksheets
All of these things (and many more) can be edited and organized into a value giving product that solves an issue for your ideal client.
Step 3: Create the Solution
Now that you have your content, it’s time to put it together in a way that will make sense to your audience. Will you…
- Write an Ebook? This is a great option for solving a very focused, single problem.
- Create a membership site? For a comprehensive, step-by-step course, you can’t beat the flexibility of a membership site.
- Offer a group coaching program? Add personal time with you to your membership site and you’ve got an instant group coaching program. Not only that but you’ve dramatically upped the value (and cost) as well.
Your choice will depend largely on the scope of the solution. Is it a simple answer that can be explained in a few pages or is it a complex issue that requires several weeks of work?
Creating a product doesn’t have to be difficult or time-consuming. Work with what you already have and you’ll have your first product up and selling in no time and it will take you less time than you think as most of the work is done.