For introvert entrepreneurs and introverts in general, networking is not a skill that comes naturally. One of the most defining characteristics introverts share is that they find small talk conversations and social interactions draining. It has nothing to do with the other person.
I found face to face networking a challenge and I honestly hoped my business would just run off referrals. It worked for a couple of years and it wasn’t sustainable for my business as I was limiting my business growth. I had dreams of scaling and growing so in order to take action I knew I have to start attending networking events.
Networking is vital for any kind of business, big or small, so it’s important that as introvert entrepreneurs learn how to do this. Even if it’s in our own way. To help introvert business owners, like myself out there, I bring you the 3 most important networking tips you’ll ever receive!
Find out what works for you and what doesn’t
Networking for introvert entrepreneurs is all about figuring what works for you and what doesn’t. There are hundreds of opportunities to network on a daily basis, but it’s a common mistake to think you need to jump into every event right away. The last thing you want to do is make things more overwhelming than they need to be.
The trick is to look for scenarios that work for you specifically. For example, if you find that group networking activities are too much for you, then look for more intimate settings. Granted, it will take you longer to build a huge audience this way and that is totally ok, we prefer quality over quantity anyway. This will allow you to build a high-quality network of people with which you are able to have a deep and significant relationship.
Focus on being remarkable
When I say “remarkable” I don’t mean you should be boastful, loud or something you’re not. You can be remarkable by being yourself, but what’s important is that you figure out how to leave a lasting impression. In your own way.
Connecting and networking with others means you must have conviction and confidence in what you do. Have you got a clear message ready? Can you match your products with customer pain points, so you know the right ones to talk about to people if they show interest? Are you approachable?
Be prepared ready to talk about what you do. Although we may write about it all the time, offline networking requires us to talk which is a very different way of communicating that we are not used too. This will help you create a lasting impression and help you to start building your own community.
Take it one step at a time
Last but not least, it’s essential you take things one step at a time when it comes to networking.
- If it is a big event, make sure you schedule in some downtime after.
- Ask a friend to attend with you as support
- Arrive early so you can take your time finding time to park and freshen up and also spend some time with the host.
- Wear comfortable clothes and something you feel confident in
I hope these actions help and you are inspired to step into networking as a form of marketing for your business.
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